Ngilenza kanjani ilogo futhi yiluphi uhlelo olungcono kakhulu lokudizayina ilogo?

Indlela yokwenza logo

Uma umuntu efuna ukwakha uphawu lomkhiqizo noma iphrojekthi yakhe, kunezinyathelo ezimbalwa angazilandela ukuze athole ilogo ehlukile nekhangayo.
Nansi eminye imibono ongaqala ngayo enqubweni yokudala ilogo:

1. Ukucabanga ngombono nomqondo: Ngaphambi kokuqala ukuklama ilogo, umuntu kufanele achaze ngokunembile umbono wakhe kanye nomqondo womkhiqizo wakhe.
   Imuphi umlayezo ofuna ukuwudlulisa futhi yimiphi imibono ofuna ukuyimelela ngelogo?
2. Kusetshenziswa ochwepheshe bokuklama: Umuntu angabambisana nomklami wezithombe ochwepheshile ukuze akhe ilogo eyingqayizivele nengaguquguquki ngokuya ngemibala, imigqa, nokuma.
   Hlanganyela nomklami ukuze uqinisekise ukuthi umphumela uveza ukuqondiswa kwakho kobuciko ngendlela oyifunayo.
3. Ukubuyekeza Nokuhlela: Ngemva kokuthola inguqulo yokuqala yedizayini, kungase kudingeke ukuthi uyilungise futhi uyihlele ngokwezidingo neziphakamiso.
   Kufanele ufune umbono wabanye ukuze uthole eminye imibono eyakhayo ngaphambi kokwenza isinqumo sokugcina.
4. Hlonipha ubulula: Ilogo kumele ibe lula ukuyifunda nokuyibona.
   Ukusetshenziswa kwemibala elula kanye nomumo olula kusiza ekuthuthukiseni inkumbulo engcono nokubonwa kwelogo.
5. Ukunaka imininingwane: Imininingwane emincane ingenza umehluko omkhulu kwikhwalithi yelogo.
   Cabangela imibala esetshenzisiwe, ubuciko bomugqa, nokusatshalaliswa kwezakhi.
   Kungaba umqondo omuhle ukusebenzisa amafreyimu nezimo ezilula ukwengeza ukuthinta okukhangayo, nokudala.
6. Ukuhlolwa Kokugcina: Uma usuqedile ukuklama ilogo, yenza isivivinyo esincane ukuze uhlole ukuthi abathengi basabela kanjani embonweni.
   Ingabe bayaluqonda uphawu ngokushesha? Ingabe basabela kahle kuwo? Sebenzisa impendulo yabantu ukuze ulungise futhi uthuthukise umklamo uma kudingeka.

Iluphi uhlelo oluhle kakhulu lokuklama ilogo?

Kunezinhlelo eziningi ezahlukene zokuklama ilogo ezitholakalayo emakethe, futhi kunzima ukunquma uhlelo olungcono kakhulu lwawo wonke umuntu, njengoba ukukhetha kuncike kulokho okuthandwa ngumsebenzisi kanye nezidingo.
Kodwa-ke, kunezinhlelo ezithile eziye zazuza ukuthandwa okukhulu futhi abaningi babhekwa njengezinye zezinhlelo ezinhle kakhulu zokuklama i-logo futhi zinezibuyekezo ezinhle.
Phakathi kwalezi zinhlelo kukhona:

• I-Adobe Illustrator: Uhlelo oluthuthukisiwe olwaziwa ngamandla alo aphakeme okuklama amalogo.
Inikeza amathuluzi amaningi athuthukile nezici ezisiza inqubo yokuklama futhi zinikeze imiphumela emihle.

• I-Corel Draw: Iqhudelana ngokuqinile ne-Adobe Illustrator futhi inikeza anhlobonhlobo amathuluzi nezici zokwakheka kwelogo.
Kulula ukuyisebenzisa futhi inikeza imiphumela yobungcweti.

• I-LogoMaker: Iwuhlelo lokuklama ilogo lwamahhala olunikeza izifanekiso eziningi namathuluzi akusiza ukuthi udale ilogo ekhangayo ngokushesha futhi kalula.

• I-Inscape: Lolu hlelo luqukethe isixhumi esibonakalayo esilula nesisebenziseka kalula, futhi luhlinzeka ngamathuluzi amaningi omklamo welogo wochwepheshe.

Ngikhetha kanjani ilogo yephrojekthi yami?

Lapho othile eqala ukudala ibhizinisi lakhe, esinye sezinyathelo ezibaluleke kakhulu okufanele azithathe ukukhetha ilogo ebonisa ubunikazi bebhizinisi futhi eheha ukunaka.
Ukukhetha uphawu olufanele kungaba nzima, kodwa ngesu elilungile, noma ubani angenza isinqumo esiyimpumelelo ngakho.
Nawa amanye amathiphu angakusiza ukuthi ukhethe ilogo yephrojekthi yakho:

• Funda ngomlayezo wephrojekthi: Ngaphambi kokuthi uqale ukukhetha ilogo, kufanele uqonde kahle ukuthi uyini umlayezo wephrojekthi kanye namagugu ephuma kuwo.
  Ingabe ufuna ukugxila kwesimanje kanye nokusungula izinto ezintsha? Noma ukhetha insika ngaphezu kwesiko nokwethembana? Ilogo kufanele ibe isifanekiso salo mlayezo.
• Hlaziya umncintiswano: Hlola amalogo akhethwe izimbangi zakho embonini efanayo.
  Ingabe usebenzisa imibala efanayo? Yiziphi izici ezihlukile kulawa ma-logo? Kufanele ugweme ukufana phakathi kwelogo yakho namalogo wezimbangi ukuze uqinisekise ukusimama nokuhluka.
• Khetha imibala ngokucophelela: Umthelela wemibala kuwo wonke umbono welogo awunakuzitshwa.
  Khetha imibala efanelana nesitayela sephrojekthi yakho futhi ukhange izethameli oziqondise.
  Sincoma ukuthi ugweme ukusebenzisa imibala ethathwa njengejwayelekile noma ephindaphindayo endaweni yakho.
• Ubulula kanye nokwehlukanisa: Zama ukuthola ibhalansi phakathi kokulula nokuveza umqondo oyinhloko wephrojekthi.
  Ilogo kufanele ibe lula futhi ibe lula ukuyiqonda ukuze izethameli zikwazi ukuyibona kalula futhi ibone iphrojekthi eyimele.
• Qiniseka ukuthi uyazama: Ngaphambi kokwenza isinqumo sokugcina, yenza amadizayini amalogo ambalwa futhi uwabonise abantu abanganikeza imibono yabo ewusizo.
  Sebenzisa imibono yabo futhi uzwe impendulo yabo ukuze uthuthukise umklamo futhi uthole umphumela omuhle kakhulu.

Lisho ukuthini igama elithi logo?

Igama elithi “logo” yigama elivame ukusetshenziswa emhlabeni wezohwebo nezokumaketha, futhi lisho uphawu lwanoma yiluphi uhlobo lomkhiqizo owaziwayo.
Imele uphawu olubonakalayo oluveza ubunikazi benkampani noma umkhiqizo.
Ilogo ingaba isithombe esilula noma uphawu, olubonakala ngemibala ekhethekile kanye nokwakheka, futhi ngezinye izikhathi ingase iqukathe igama lenkampani noma umkhiqizo ngaphezu kokubukeka okubonakalayo.
Amandla elogo asemandleni ayo okubona uhlobo lomkhiqizo, lulwehlukanise nezimbangi, futhi yakhe isibopho somzwelo namakhasimende angaba khona, okungenye yezinto ezibalulekile ekwakheni ukuhlonza okubonakalayo komkhiqizo.

Yiziphi izinhlobo zelogo?

Kunezinhlobo eziningana zamalogo angasetshenziswa emikhakheni ehlukene.
Nazi izibonelo zezinhlobo ezahlukene zamalogo:

• Ilogo yombhalo: Iqukethe amagama noma imishwana emele igama lomkhiqizo noma inkampani.
  Amafonti ahlukile noma amafomethi emfashini angasetshenziswa ukwenza ilogo ibonakale kakhudlwana futhi ikhumbuleke.
• Ilogo yokuthinta: Iqukethe izimpawu noma imidwebo ecacile emele ubunikazi bomkhiqizo noma inkampani.
  Lolu hlobo lwelogo lusebenza kahle ekuxhumaneni nezithameli kanye nokuthuthukisa umkhiqizo.
• Ilogo ehlanganisiwe: ihlanganisa umbhalo nokuthinta kulogo eyodwa.
  Isetshenziselwa ukudala ibhalansi nokuvumelana phakathi kwezinto ezihlukene futhi inikele ekuletheni umlayezo owufunayo ngempumelelo kakhudlwana.
• Ilogo yesithombe: Ingasetshenziswa emikhakheni ehlobene nokuthatha izithombe, lapho isithombe esihlukile noma esidumile sisetshenziselwa ukumela umkhiqizo.

Ngilubeka kanjani uphawu ezithombeni?

Uma ufuna ukufaka ilogo esithombeni sakho, ziningi izindlela ongazisebenzisa.
Indlela elula kungaba ukusebenzisa uhlelo lokuhlela isithombe olufana ne-Photoshop noma i-Picasa.
Kulezi zinhlelo, ungakwazi ukwengeza ilogo ngokuyingenisa njengesinye isithombe futhi uyibeke endaweni oyifunayo esithombeni sokuqala.
Ngemuva kwalokho, ungalungisa usayizi nokucaca kwelogo ngendlela othanda ngayo.
Futhi, ungasebenzisa izinhlelo zokusebenza zeselula ezikuvumela ukuthi ungeze kalula amalogo, njenge-Photophone noma i-Adept.
Ngalezi zinhlelo zokusebenza, ungakhetha ilogo oyifunayo, ulungise usayizi wayo nendawo esithombeni, bese ulondoloza isithombe sokugcina ngelogo yakho eyengeziwe.
Noma ngabe iyiphi indlela oyikhethayo, kufanele uqiniseke ukuthi ilogo iveza ubuwena noma uhlobo lwakho ngendlela ekhangayo nefanelekile futhi ayingqubuzani namanye amalungelo okushicilela noma izimpawu zokuhweba.

Ibiza malini ukwakhiwa kwelogo?

Izintengo zokuklama ilogo ziyahlukahluka kuye ngezinto eziningi ezinjengobukhulu nobunkimbinkimbi bephrojekthi kanye nobude besikhathi esichithwe kumklamo.
Ungase ube nezinketho ezihlukene kusukela kumiklamo eyisisekelo kuya kumiklamo ehambisana nezidingo zakho ezihlukile.
Ngokuvamile, intengo yomklamo olula welogo ingasukela ku-$50 iye ku-$200, kuyilapho intengo yomklamo welogo yangokwezifiso ingangeza kumakhulu noma izinkulungwane zamadola.
Uma unesabelomali nekhono, cishe uzotshala imali ekuthengeni izinsizakalo zomklami odumile noma inkampani yokuklama enalobu buchwepheshe.
Uma ufuna izinhlelo zezomnotho, ezinekhwalithi ekhangayo, izinsizakalo zelogo ngentengo ethengekayo zingahlangabezana nezidingo zakho.
Kubalulekile ukuthi ucwaninge futhi uqhathanise abaklami abahlukene nezinkampani ukuze uthole idili elingcono kakhulu elifanela ibhajethi yakho kanye nezidingo.

Ilogo ibiza malini eSaudi Arabia?

Kunezici eziningi ezingathinta intengo yelogo e-Saudi Arabia, okuhlanganisa usayizi wenkampani, idizayini edingekayo, kanye nohlamvu oluyingqayizivele iklayenti elifuna ukukuzuza.
Kodwa-ke, izindleko zokwakhiwa kwelogo eSaudi Arabia ngokuvamile zingaba phakathi kwama-500 ama-Saudi riyal kanye nama-3000 ama-Saudi riyal.
Intengo ingase yenyuke kancane uma izinsiza ezengeziwe ezifana nokuklama amakhadi ebhizinisi esibili noma amalogo engezwa.
Kubalulekile ukuxoxisana ngentengo nomklami welogo ukuze uqinisekise ukuthi uthola isipho esifanele izidingo zenkampani.

Ngiyengeza kanjani ilogo ku-HTML?

Ziningi izindlela zokwengeza ilogo ekhasini lakho le-HTML.
Ungasebenzisa isici sesithombe esisemgqeni (img) noma usebenzise ingemuva lesici ngesitayela (CSS) ukuze ubonise ilogo.
Nazi izincazelo ezimbili zendlela yokwenza lokhu:

1. Engeza ilogo usebenzisa isici sesithombe esishumekiwe:
   • Landa isithombe sakho selogo bese usigcina kufolda efanayo nefayela lakho le-HTML.
   • Vula ifayela le-HTML futhi uthole lapho ufuna ukufaka khona ilogo.
   • Sebenzisa isici sesithombe esisemgqeni (img) futhi ucacise indlela yesithombe usebenzisa isibaluli se-src.
     Ngokwesibonelo:
   • Lapho okuthi “logo.png” kuyigama lefayela elilandiwe lelogo, i-alt isetshenziselwa ukuchaza isithombe uma singadawunilodeki, futhi ububanzi nobude bunganquma usayizi wesithombe.
2. Ukwengeza ilogo kusetshenziswa ingemuva lesici ngesitayela (CSS):
   • Landa isithombe sakho selogo bese usigcina kufolda efanayo nefayela lakho le-HTML.
   • Vula ifayela le-HTML futhi uthole lapho ufuna ukufaka khona ilogo.
   • Sebenzisa i-CSS ukuze usethe isithombe njengengemuva lento ye-HTML ofuna ukufaka kuyo ilogo.
     Ngokwesibonelo:

Ungayifaka kanjani i-logo kuvidiyo?

Ukwengeza ilogo kuvidiyo yakho kubalulekile eziteshini eziningi ze-inthanethi nokuqukethwe.
Ngokungeza ilogo kuvidiyo yakho, uzokwazi ukuqinisa ubunikazi bomkhiqizo wakho futhi uyiphromothe ngendlela ephumelelayo.
Kunezindlela ezimbalwa ongazisebenzisa ukubeka ilogo kuvidiyo yakho ngendlela yobungcweti:

• Sebenzisa isofthiwe yokuhlela efanele: Ukufaka uphawu kuvidiyo, kufanele ukhethe isofthiwe yokuhlela ividiyo esekela lo msebenzi.
Ungasebenzisa izinhlelo ezitholakala mahhala ku-inthanethi, njenge-Adobe Premiere Pro noma i-Final Cut Pro, noma ezinye izinhlelo ezilula ezifana ne-Windows Movie Maker noma i-iMovie.

• Dala ilogo ehlukile: Ngaphambi kokufaka ilogo kuvidiyo, kufanele udale ilogo ebonisa ngokucacile ukuthi ungubani.
Ungasebenzisa izinhlelo ezahlukene zokuklama ezifana ne-Adobe Photoshop noma i-Canva ukuze udale ilogo ehlukile nekhangayo.

• Khetha izindawo zelogo: Ungakhetha izindawo ezihlukene ukuze ubeke uphawu kuvidiyo, njengekhona elingezansi kwesokudla noma ekhoneni eliphezulu kwesokunxele.
Kufanele ukhethe indawo ebonakalayo futhi engahlanganisi okuqukethwe okuyinhloko kwevidiyo.

• Lungisa ukubonakala kwelogo: Uma ilogo yakho inengemuva elinemibala, kungcono ukuthi usethe indawo ebonisa ngale yelogo ukuze okuqukethwe okuyisisekelo kwevidiyo kubonakale ngayo.
Ungasebenzisa isofthiwe yokuhlela ukuze ulungise ukubonakala kwelogo futhi uyenze ihambisane nevidiyo.

Iyini ilogo engokomfanekiso?

Ilogo engokomfanekiso wuphawu noma isiqubulo esisetshenziswa njengophawu oluhlukile lwenhlangano, inkampani, umkhiqizo, noma ngisho izwe.
Ilogo engokomfanekiso iyingxenye ebalulekile yenhlangano noma ubunikazi bomkhiqizo, njengoba isiza ukuba igqame futhi ibonakale kalula.
Ilogo engokomfanekiso iklanywe ngendlela ehlukile nekhangayo, futhi ingase ibe nezimpawu ezingokomfanekiso noma izithonjana ezimele amanani enhlangano, uhlobo, noma umkhakha womsebenzi.
Ilogo engokomfanekiso ibonisa ngendlela elula nebonakalayo umlayezo wenhlangano, futhi isiza ekuthuthukiseni inkumbulo nokuqashelwa ngokushesha kwenhlangano noma umkhiqizo phakathi kwabathengi noma umphakathi.
Isibonelo esidumile salokhu uphawu lwe-Nike, oluqukethe uphawu oludumile lwe-diagonal lwaseCzech, oludlulisela umlayezo wokunyakaza, amandla adonsela phansi kanye nokunqoba.
Ilogo engokomfanekiso iyithuluzi elisebenzayo lokucebisa indaba ebonakalayo futhi liqinise ubunikazi benhlangano noma umkhiqizo.

Uyini umehluko phakathi kwelogo nesimboli?

Ilogo nezimpawu zisetshenziswa emkhakheni wokuklama nokuqashelwa kwemikhiqizo nezinhlangano, futhi nakuba zisetshenziselwa izinhloso ezifanayo, ziyehluka ngandlela thize.
Ilogo iwumdwebo ohloselwe ukuhlonza umkhiqizo, futhi ngokuvamile uqukethe igama noma igama elingukhiye lomkhiqizo ngomklamo oyingqayizivele novelele.
Nakuba uphawu luwuphawu oluwuphawu olumelela uhlobo noma inhlangano, lungaba uhlobo olwenziwe lula lwelogo yalo noma isithombe esifanekisela umqondo ohlobene nalo.
Lo mehluko uvumela ilogo ukuthi ibonwe kangcono futhi ihluke kakhudlwana, kuyilapho uphawu lusiza ekudluliseleni umlayezo noma umbono ngokushesha futhi kalula uma usuwubonile.

Iyini inzuzo yelogo?

Ilogo ingenye yezinto ezibalulekile zokuqashelwa kwanoma yiluphi uhlobo noma inhlangano, njengoba ibonisa umoya wobunikazi kanye namanani ewamele.
Kunezinzuzo eziningi kulogo, okuhlanganisa:

• Umehluko: Ilogo isiza ukuhlukanisa umkhiqizo kwabaqhudelana nayo futhi ilwenze ihluke futhi ihluke, okwandisa amathuba okusimama nempumelelo emakethe.
• Ukwethenjwa: Ilogo ithuthukisa ukwethembana phakathi kwabathengi kanye nomkhiqizo ohlobene nayo, njengoba inikeza umuzwa wokuzinza, ikhwalithi nobuchwepheshe.
• Ukuxhumana: Ilogo inomthelela ekudluliseleni umyalezo oqinile nocacile mayelana nomkhiqizo, njengoba ubonisa izindinganiso zalo eziyinhloko, inhloso kanye nombono.
• Ukuvumelana nezimo: Ilogo ingasetshenziswa ekuxhumaneni okunhlobonhlobo okufana namawebhusayithi, okushicilelwe, nezincwajana zokumaketha, kube lula inqubo yokwakha nokukhangisa umkhiqizo emithonjeni yezindaba ehlukahlukene.
• Ukuqashelwa: Ilogo inegalelo ekwakheni ubudlelwano obuqinile obubonakalayo phakathi kwabathengi kanye nomkhiqizo. Uma bebona ilogo, bakhumbula uhlobo futhi bangase bayiphromothe kubangani nomndeni wabo.
• Inani lebhrendi: Ilogo ithuthukisa inani lomkhiqizo, njengoba ilogo ingaba nenani elibonakalayo elibonisa udumo lomkhiqizo futhi libe nomthelela ezinqumweni zabathengi zokuthenga.

Ilogo ngayinye imelela kanjani okwenziwa yinkampani?

Ilogo iwuphawu olusebenzayo olumelela ubunikazi benkampani futhi lubonisa umbono wayo kanye namagugu ayisisekelo.
Ilogo ngayinye inencazelo ethile eveza lokho inkampani ekwenzayo nalokho ekunikezayo kumakhasimende nomphakathi uwonke.
Uma ilogo iklanywe kahle futhi iqondakala ngokucacile, abantu bangabona umkhiqizo noma isevisi enikezwa ngokubona ilogo.
Uma uphawu lubonakala ngobulula nokwehluka ekuklanyweni, futhi luphethe umlayezo oqinile nocacile, ngokungangabazeki luyoba inkomba yokuhlukanisa nobuchwepheshe benkampani emkhakheni wayo womsebenzi.
Ngakho-ke, ilogo ngayinye kufanele ibonise ngokunembile nangokucacile lokho okwenziwa yinkampani kanye nomkhakha wayo womsebenzi ukuze kube isixhumi esibonakalayo esibonisa ukwethembeka nekhwalithi yamasevisi noma imikhiqizo enikeziwe.